April 24 , 2021 Posted by admin
Animation is an engaging and compelling idea of presenting your business video in a colorful and playful way. In a decade back, companies were not much focused on using online animation maker as a powerful and reliable tool to build high-quality videos. It was a time of emails and static websites with no sense of creativity and interactions at all.
Organizations use websites for marketing and promoting of their products and services. Then came the era of social media and YouTube, and now companies develop stunning animated videos. A video animation is an extremely difficult task for a fresh designer. It requires businesses to hire expert professionals or in-house team.
Here are the ten easy steps to create stunning animated videos for your business:
Come Up With A Brilliant Concept
Every animation video starts and ends with an awesome concept. Your business needs to brainstorm ideas and transform them into drawing. Think of characters and how do they communicate with other.
Draw the imaginary sketch of characters and do some homework before getting into action. Come up with a unique, interesting, and original video idea that drives more ROI based conversion and generates more sales and revenue of your business.
Understand The Target Audience
It is a primary step to know about your genuine target audience. As a business you should understand and fulfill the requirements of your customers. Use analytics to determine the age, gender, demographic location, income, profession, interest, and preferences of your audience. You should be well-aware of the likes and dislikes of your customers and build a video that entertain and educate them in short time.
Narrate Your Story To The Customers
Narration is a challenging step in video making after ideation. It is a process of adding life to the script and characters and make them connect and interact with each other. Include a little background music and voice over to put an impact on the viewer and listener of a video. Show your creative visualization skills to improve the visual and audible quality.
Convey The Serious Message To Audience In A Humorous Tone
Keep your video short. Nobody likes to watch lengthy videos and people gets bored early. Make an attempt to deliver the serious brand message in a humorous tone that click to the mind of audience and they understand easily. For instance, your company runs an awareness campaign on tobacco smoking. Describe this message in a light and sweet manner.
Combine Quality Content With Images And Graphics
Content plays an integral role in corporate video animation. A right mix and blend of text, images, graphics, and logo design add incredible value and demand to your videos. Keep a balance of everything and create a video that stun and hook visitors for hours. Provide a conversational tone to engage and interact with customers and make them watch, subscribe, and share your video on multiple social media platforms.
Add Emotions To Drive Conversions
Emotions are essential components in a video that connects with sentiments and feelings of a viewer and make him/her stick for longer. It is an excellent way to share your message and create a powerful impact on customers. An emotional video receives more traffic and drives higher rate of lead conversion and return on investment (ROI).
Make Your Own Choice And Style Of Video Design
Videos are ideal techniques of providing valuable source of information to customers. Many organizations choose different options of making a business or commercial video. You can select a video animation style that suits your business requirements.
2D Animation Videos
They are popularly used animation video styles and ideal for business to business and business to consumers. 2D animation videos build powerful emotions and enhance tremendous visual engagement due to its superior quality.
Whiteboard Animation Videos
These are famous for their compelling script and call to action. Many organizations use these explainer video techniques for product marketing. They create more call to action and achieve sales conversions.
They are artistic and creative ways of sketching objects and characters on a plain white board. Whiteboard animation videos are ideal to draw instant attention of viewers. They are excellent tool for teachers to use a marker and a plain whiteboard to teach their students.
Infographic Animation Videos
They are perfect techniques to transform your uninteresting into compelling animated stories. Info-graphics videos comprise a chunk of content that combines with graphs, charts, and numbers to give a captivating visual appeal for customers. They are easy to understand for all ages of readers and enhance a valuable traffic and lead conversion.
Conclusion
Hence, in a nutshell, these above-mentioned are the simple and easy to learn steps to build engaging animated videos for your business. Hire a mobile application development company to create short videos for smartphones and tablets to increase visibility and long-term credibility of your organization.
Also Read: 6 Reasons To Hire A Video Animation Company
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